What Makes Us Unique The amazing ground floor business Opportunity, the beautiful products, the whole we-bring-the-Boutique-to-you concept -- these are the most obvious things that set Butterfly apart. But there are also some less obvious ideals and standards that make our company and our approach to business unique. Butterfly Houses -- At Butterfly we believe in the importance of being a good corporate citizen and in giving back to the community that supports us. Butterfly Houses will help us do that by setting up homes where loved ones can stay while their aging parents undergo extended or traumatic medical treatment. A wealth of experience -- When you add up all the time our Founding National Directors and our Home Office Staff have worked in direct sales you get more than 200 years. That's a lot of experience and a true treasure-trove of knowledge about our industry. A Founder whose accomplishments are legendary in the industry -- Dianne Baldridge is a name that is revered and respected in the direct selling industry. She built a thriving and highly profitable business as a Coordinator, she developed a super successful team, she has trained thousands of successful direct sellers, and she grew a now-prominent company from near obscurity to a half billion dollar business. And today her energy, enthusiasm and expertise drives Butterfly.