Butterfly History After almost two years of planning to ensure that everything was perfect for a smooth and successful launch, Butterfly opened its doors in January 2006. Led by the creative vigor and boundless enthusiasm of our Founder, Dianne Baldridge, and strengthened by a team of Founding Directors from across the nation whose energy, determination for success and desire to help others exemplify what direct selling is all about, Butterfly has grown quickly. With Coordinators in 41 states and a goal to be represented in all 50 states, the company is already gaining a reputation for quality accessories and a great shopping experience among women who love shopping in a Boutique setting, especially when the Boutique comes to them.